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Advertisement specs
Basics High impact Specials Video

Double size banner

Full banner

Half page banner

Large rectangle

Leaderboard

Medium rectangle

Skyscraper

Standard banner

Tablet leaderboard

Wide skyscraper

360° banner

3D Spincube banner

Billboard video

Canvas halfpage banner

Cross-device web billboard

Cross-device web Header

Deck of Cards banner

Expandable banner

Expandable full banner

Expandable large rectangle

Expandable leaderboard

Expandable medium rectangle

Expandable skyscraper

Flipboard banner

Floor ad

Half page ad

Mobile web interscroller

Mobile-mini-scroller

Skin billboard

Skin leaderboard

Tablet header

Commercial Content Widget

Commercial post

Commercial post in-app

Cross-device web skin billboard + rectangle

Nu.nl cross-device web pushdown roadblock

Nu.nl cross-device web radical

Nu.nl in-app advertorial

Nu.nl in-app advertorial video

Nu.nl in-app mobile takeover

NU.nl In-App Smarticle

Nu.nl in-app tablet takeover

Startpagina.nl radical

Startpagina.nl skybox

superguide.nl/tvgids.nl Prestitial

Superguide/Tvgids.nl in-app gridboard

Transformer

Native Outstream

Outstream video

Outstream Video Experience

Pre-roll

Basics

Half page banner

Delivery terms and conditions

  • The material must be delivered at least three working days before going live, to the Adoperations department of Sanoma via adops.nl@sanoma.com.
  • When delivering please include the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
  • For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
  • A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at sanoma.nl.

Behavioural conditions

  • The advertisement may not impose a processing load of more than 40% on a user’s computer.
  • The advertisement may not slow down or freeze a smartphone or tablet.
  • The advertisement may not slow down or crash a user’s app or mobile browser.
  • No 100% transparent background (max. 50%).
  • An advertisement may loop no more than three times.
  • An advertisement must have a clear CTA.
  • Click-to-; page, app (+ backup url when there is no app), market, shop, call, text, whatsapp, share (social), navigate and calendar is allowed as clickout.

Technical specifications

  • The size of this advertisement is 320×240 px.

Delivering of physical material

  • Sizes to be delivered in view of varying screen sizes:
    • 320×240 px – max. 40 Kb

Deliver as (animated) .gif, .jpg, or .png.

  • The URL of the landing page or separate impression and click trackers.

Delivery of adservingcode

  • It is possible to place one adserving code, from which an ad with device recognition or a responsive ad is served.
  • We would like to receive HTML5 creations in the form of an adserving code. Sanoma doesn’t have the possibility to place HTML5 Files directy.
  • Initial load: 100 Kb.
  • Host-initiated subload: 300 Kb.
  • User initiated load: 4 mb.
  • Should you not be able to process and host HTML5 creations yourself, please get in touch with the Adoperations department of Sanoma via adops.nl@sanoma.com or +31(0)88 5569 540.

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