Skin leaderboard

High Impact

Delivery terms and conditions

  • In this advertisement type it is only possible to use the preferred rich-media partners of Sanoma: Adform Weborama.
    - In this advertisement type the publisher-paid rules apply.
    - Should the required template for creation not be available, please get in touch with the Adoperations department of Sanoma via or 088 5569 540.
    - The material must be delivered to a preferred rich-media partner of Sanoma, stating the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
    - The material must be delivered to the Adoperations department of Sanoma via by a preferred rich-media partner, at least three working days before going live.
    - For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
    - A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at

Behavioural conditions

  • The advertisement may not impose a processing load of more than 40% on a user’s computer.
  • The advertisement may not slow down or freeze a smartphone or tablet. 
  • The advertisement may not slow down or crash a user’s app or mobile browser.
  • No 100% transparent background (max. 50%).
  • Animation is limited to a maximum of 15 seconds.
  • Please take account of the fact that many visitors use the resolution 1280 x 1024. Please ensure that logos and CTAs are visible within this area.
  • The duration of any video is maximum 15 seconds.
  • The video may play automatically, except on mobile devices.
  • By default a video’s audio is off when served, and can be activated by clicking. On mobile devices the audio can be on by default, and can be deactivated with a click.
  • Clear Play, Pause and/or Stop buttons must be present.

Technical specifications

See the information below for technical specifications and to download the appropriate template via Sanoma's preferred rich-media partners.

  • Via a DSP the Skin leaderboard can be targeted at 1800x1000 (web only)

The sizes of the Skin leaderboard
Leaderboard 728x90 px
Skin left 640x1500 px
Skin right 640x1500 px

Initial load: 200 Kb.
Host-initiated subload: 600 Kb.
User-initiated load: 4 mb.

For delivery via Adform

For delivery via Weborama

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