High Impact

Delivery terms and conditions

  • The material must be delivered at least three working days before going live, to the Adoperations department of Sanoma via
  • When delivering please include the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign. 
  • For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement. 
  • A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at

Behavioural conditions

  • The advertisement may not impose a processing load of more than 40% on a user’s computer.
  • The advertisement may not slow down or freeze a smartphone or tablet.
  • The advertisement may not slow down or crash a user’s app or mobile browser.
  • No 100% transparent background (max. 50%).
  • The duration of the video is maximum 15 seconds.
  • The video may play automatically.
  • The video’s audio can be on by default when serving, and can be deactivated with a click.
  • Clear Play, Pause and/or Stop buttons must be present.

Technical specifications

  • Deliver physical material as .mp4.
  • The maximum frame rate is 30 fps.
  • The aspect ratio of the video is 16:9.
  • The resolution of the video is 640x360 px.
  • The maximum size of the video is 4 mb.
  • The URL of the landing page or separate impression and click trackers.
  • The pre-roll can also be delivered as a VAST or VPAID tag. To validate a VAST or VPAID tag you can use the Ooyala demo page.
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