In-app advertorial

High Impact

Delivery terms and conditions

  • The material must be delivered at least three working days before going live, to the Adoperations department of Sanoma via
  • When delivering please include the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
  • For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
  • A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at

Behavioural conditions

  • The advertisement may not impose a processing load of more than 40% on a user’s computer.
  • The advertisement may not slow down or freeze a smartphone or tablet. 
  • The advertisement may not slow down or crash a user’s app or mobile browser.
  • No 100% transparent background (max. 50%).
  • Images or logos may not animate.
  • The advertorial may not contain any audio or video.

Technical specifications

The advertorial must be laid out in a template (.psd). This template can be downloaded here. View an example of a in-app advertorial here.
- The advertorial must be delivered as a .gif, .jpg, or .png. 

  • Title text: 40 characters including spaces.
  • Body text: 85 characters including spaces.
  • The company name to be used.
  • Thumbnail: 1280x560 px.
  • Logo: max. height 120 px.
  • URL landing page and/or click and impression tracker.
  • Sizes to be delivered in view of varying screen sizes:
    • 320x240 px - max. 40 Kb
    • 640x480 px - max. 60 Kb
    • 960x150 px - max. 80 Kb
    • 1280x960 px - max. 100 Kb (This is also the size of the template and can be downscaled to smaller resolutions).
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