Floor ad

Basics
High Impact
Specials
Video

Delivery terms and conditions

  • These specifications apply for purchasing through Manual Premium and Programmatic Trading (ADAPT).
  • In this advertisement type it is mandatory to use Sanoma’s preferred rich-media partners: Adform, TECH53 (Sizmek Benelux) or Weborama.
  • When buying through Manual Premium, the publisher-paid rules apply.
  • When buying through Programmatic Trading (ADAPT), the publisher-paid rules do not apply.
  • Should the required template for creation not be available, please get in touch with the Adoperations department of Sanoma via adops.nl@sanoma.com or 088 5569 540.
  • The material must be delivered to a preferred rich-media partner of Sanoma, stating the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
  • The material must be delivered to the Adoperations department of Sanoma via adops.nl@sanoma.com by a preferred rich-media partner, at least three working days before going live.
  • For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
  • A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at sanoma.nl.

Behavioural conditions

  • The advertisement may not impose a processing load of more than 40% on a user’s computer.
  • The advertisement may not slow down or freeze a smartphone or tablet. 
  • The advertisement may not slow down or crash a user’s app or mobile browser.
  • No 100% transparent background (max. 50%).
  • Animation is limited to a maximum of 15 seconds.
  • The Floor ad must be served collapsed and may be opened by a click or with a mouse-over.
  • The Floor ad opens out upward with a delay of 0.7 seconds.
  • The Floor ad has a clear Close button top-right in the advertisement, or collapses again through a mouse-out.
  • The duration of any video is maximum 15 seconds.
  • The video may play automatically.
  • By default a video’s audio is off when served, and can be activated by clicking.
  • Clear Play, Pause and/or Stop buttons must be present.

Technical specifications

See the information below for technical specifications and to download the appropriate template via Sanoma's preferred rich-media partners.

Desktop view
100% wide x 90 px high
Expanded section: 600x450 px

Initial load: 200 Kb.
Host-initiated subload: 300 Kb.
User-initiated load: 4 mb.

Tablet view
100% wide x 90 px high
Expanded section: 300x250 px

Initial load: 100 Kb.
Host-initiated subload: 300 Kb.
User-initiated load: 4 mb.

Mobile view
100% wide x 100 px high
Expanded section: 300x100 px

Initial load: 100 Kb.
Host-initiated subload: 300 Kb.
User-initiated load: 4 mb.

For use through Programmatic Trading (ADAPT)
This floor ad can be targeted at 2x2 via a DSP

For delivery via Adform

For delivery via TECH53 (Sizmek Benelux)

For delivery via Weborama

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