Commercial post

High Impact

Delivery terms and conditions

  • The material must be delivered at least three working days before going live, to the Adoperations department of Sanoma via
  • When delivering please include the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign. 
  • For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement. 
  • A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at

Behavioural conditions

  • The advertisement may not impose a processing load of more than 40% on a user’s computer.
  • The advertisement may not slow down or freeze a smartphone or tablet.
  • The advertisement may not slow down or crash a user’s app or mobile browser.
  • No 100% transparent background (max. 50%).
  • Images or logos may not animate.
  • The advertorial may not contain any audio or video

Technical specifications

  • For the commercial post the following elements must be delivered separately.
  • The company name to be used: Max. 25 characters incl. spaces.
  • Title text: Max. 30 characters incl. spaces.
  • Body text (long): Max. 250 characters incl. spaces.
  • Body text (short): Max. 100 characters incl. spaces.
  • Call To Action: Max. 15 characters incl. spaces.
  • Thumbnail (4:3): 400x300 p Max. size 60 KB.
  • Thumbnail (16:9): 400x225 px Max. size 50 KB.
  • Company logo: Max. height of 30 px and width of 150 px. Transparent background. Max. size 35 KB.
  • Deliver logo and thumbnail separately in (non-animated) .jpeg, .gif or .png.
  • URL landing page or separate click tracker. Impression tracker (image) can also be delivered.
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